The role of the distributor in film

The role of a distributor in the film industry
The distributor has important implications as to the success of the film. They are responsible for the release of films to cinema and for home viewing. This involves organising resources and times of release, advertising and promotion
Theatrical distribution involves dealing with the exhibitor in terms of the percentage of ticket sales that if given to the distributor. It also involves the handling of physical film prints, as the film industry is one the last media industries which still rely on traditional manual screening processes. The distributor organises the quantity, shipping, handling and quality of the prints, which are usually 35mm prints. They also need to sell the prints to prospective exhibitors (cinemas).
The distributor is also in charge of the promotion and advertising side of the film; which is essential in the concluding success of the film. A large and appropriate audience need to be aware of the release of the film an regard it as a captivating and entertaining experience to watch. The distributor manages this by producing appropriate film posters, billboards and managing advertising whether it be on TV, in magazines, on bus advertisements or on the internet, which is increasingly becoming a main channel of film advertisement.
Things which could affect film advertising is situations such as:
• The film is advertised to include famous / well known actors
• The film is advertised to be produced / directed by a well known person who has created successful pieces of work previously
• The film is an adaptation of a book, comic, play or TV series – There will already be an established fan base, which the distributor may increase with successful advertising.
• Releases of other films at the same time – If a long awaited and very popular film is being released at the same time (e.g Harry Potter) the film is less likely to do well.
Many horror films are distributed by low budget, independent companies such as Brain Damage Films, Darclight and TLA releasing. More mainstream and profitable horror films are often distributed bylarge companies such as Dimension Films.