Different genres of film trailer

As there are many diffrent genres of film each with their own conventions, trailers for different genres of film also have conventions.


Horror - fast and quick paced imagery and clips are used to emphasise the tension and suspense.These trailers aim to shock, frighten and alarm the audience. Horror trailrs use common fears among society and present them as an extraordinary situation. Often, clips of pain being inflicted or the lead up to pain are shown to establish the horror genre and represent the content in the film. Mysterious and gothic elements can often be seen using weather, mise en scene, props, characters and costume. Quick jump cuts of scary/ gory scenes are all used to show the horror genre, and generally scare the audience, making them want to watch the film. The music used is often jumpy or eerie, and loud bangs are ofen used to introduce a particularly scary clip.



Romantic comedy - These traileras are not as fast paced - there are not as many jump cuts and quick paced action. The potential couple are often opposites of each other which is emphasises in the trailer to create a comedic effect. The trailer will have two stages - one happy stage of the relationship then a disturbance. Locations such as beaches, apartments, city environments and everyday places are used - some to enhance the bauty of the trailer and romance, and some to represent the romance in every day life. Music used is quite relaxed and cheerful, whether it be songs or orchestral scores. The main characters are generally very attractive and both, or one of them will show their sense of humour in the trailer. Lighting in the trailer will be bright and there will be a lot of imagery of laughing, romance and emotional scenes.